RosterThread
Independent creator merch studio

Your world.
Made
wearable.

Your personality. Your people. A collection that feels like you. We design the products, build your shop, and help you bring it to life.

Explore products
RT / 01Designed with you.
Made for your community.
Concept collection: a heavyweight black hoodie, ivory tee and cobalt cap in an editorial studio setting ROSTERTHREAD — CONCEPT COLLECTION 001
A little less ordinary.
Illustrative concept · not client work
Custom design✳Branded storefronts✳Launch support✳Creator-led collections✳

01 / A starting point, not a template

YOUR TASTE SETS THE DIRECTION

What's your
kind of different?

Clothing is just the beginning. Explore the current product ideas, mix categories, or show us something entirely your own.

48 product ideas across five categories, plus room for your own. Photos illustrate concepts; final products, materials, designs and costs are confirmed together.

02 / From idea to first drop

GOOD COLLABORATION. CLEAR NEXT STEPS.

You bring the world.
We connect the threads.

You don't need a finished design or a shop already built. Just a point of view and a community you care about.

01

Tell us your thing.

Pick your categories and products, add your ideas or inspiration photos, and share your channel. A short brief gives us a place to start.

THE BRIEF
02

Make it yours.

We discuss the scope and partnership, develop your concepts, and refine the agreed designs with your feedback.

THE COLLABORATION
03

See it. Feel it.

Review your physical samples and approve the collection. We prepare your branded shop and launch assets.

THE SAMPLE & SHOP
04

Bring your people.

You share the launch. Production partners make and ship orders while we help manage your collection.

THE DROP

03 / Built as a partnership

Your collection.
Built together.

You know your community. We help turn your direction into product designs, a branded shop and a plan for your first drop. You stay involved in the decisions that make it yours.

What we bring to the table

Custom product design

Ideas shaped around your style, content and community.

Your branded shop

A storefront and product pages built around your collection.

Launch support

Launch visuals and help coordinating your first drop.

See how the profit split works

The proposed partnership

You keep 70% of the margin.
RosterThread receives 30%.

Sales first cover the agreed direct order costs. We split the remaining merchandise margin, rather than the full selling price.

We agree on the costs, responsibilities and payout schedule together before launch. Your brief is an inquiry, with no commitment.

An example product sale

Example selling price$30.00
Example agreed costs−$18.00
Margin to split$12.00
Your 70%$8.40
RosterThread's 30%$3.60

Illustration only, not a supplier quote or sales forecast. Production, payment fees, refunds and any shipping we cover affect the actual margin. Sample and other expenses are agreed separately.

A few things you might be wondering

Before we
get into it.

Do I need to know exactly what I want?+

No. Browse the product ideas, upload a reference, or tell us you need help. Your references, community and feedback will help shape the collection.

Can we make something beyond shirts?+

Yes. Explore apparel, accessories, jewelry and bracelets, mugs and other drinkware, or home and everyday goods. These are starting ideas: availability, samples, minimum orders and costs depend on the item and supplier. Fully custom manufacturing is scoped separately.

Do I have to buy inventory?+

We can start with made-to-order products that are produced after a customer orders. Bespoke products or stocked collections may need minimum quantities and upfront funding. We'll confirm the approach before you commit.

What do you need from me?+

Your direction, approval of designs and samples, and a realistic promotion plan. We'll agree on your launch commitments and our responsibilities before production or selling begins.

What happens after I complete the brief?+

Review your answers and click Submit brief to send them to RosterThread. You don't need to open an email app. We'll review your ideas and discuss the next steps by email or an optional call. Completing a brief is an inquiry, not a purchase or partnership agreement.

Let's make something people want to wear.

Start with
your kind of thing.

A style. An idea. An inside joke.
We can work with that.

01 / YOUR INTERESTS1 of 5

Big ideas start somewhere

What are you interested in?

Choose your product categories

Mix a few categories if you'd like. We'll confirm product options, samples and costs together.